Founders dive into their ventures with novel ideas and an unbound optimism that customers and Venture Capitalists would fall in love with it at the first instance.
But, Alas! Nearly 80-90% of startups in India fail within the first 5 years of their inception. And that too, despite the fact that several of them had some path breaking ideas, some were receiving big investments and touted as high-potential startups, some were backed by the who’s who of the corporate world, yet they failed and were forced to shut down.
Making a startup successful is much more than just making the product and marketing it. The leadership team running the show, needs to be aware of these factors and take a thought through approach to work on each of these factors to make the business model survive the tide.