The market scenario, customer mindset and other competitive factors are always dynamic and not under one’s control. On the other hand Sales Strategy, Talent and Approach to Market are internal factors which are under the organization’s control and if steered in the right direction can result in an edge over others.
Businesses usually decide on the Strategy and start pushing their teams into the market. Very few companies acknowledge the potential of their team to execute the Strategy and the align their actual execution on field to the Strategy envisaged.
While there are market forces which are not within one’s control, there are also those forces which are well within the company’s grip and have the strength to topple market forces which run against the tide.
Acumen’s Sales Diagnostics helps determine the level at which the Business uses these factors to achieve its goals. Conducting a Sales Diagnostics to review the planned vs actual execution by the team on field and accordingly providing measures to bridge the gaps.