A business strategy does not end at a customer. It begins with one.
Most business believe Sales to be only limited to meeting more customers and closing more deals. Such companies are constantly chasing for numbers with their teams almost on the brink of a breakdown. And then there are businesses who believe Sales to be a whole lot bigger. Their definition of Sales starts right at the conception of the product/ service with simple introspecting questions, who is this product/ service meant for? What significance does it play in their lives? Why will they not buy? How much will they value it?
All these questions are the foundation of Sales Strategy. Sales provides a window to the Customer’s world and the sales process is a way to bridge this gap.