Good, bad, brilliant or vibrant, an organization’s culture is dictated by its workforce. It is the culture which defines the company’s image in the external world.
In today’s times, where ideas are valued exponentially the one element that is considered by companies while backing them, is the competence of the team that will deliver on those ideas and claims.
The intellectual capitals, used as intangible assets, are a valuable resource that play a key role in creating a competitive advantage for the organization.
Hence, managing the key resources of the firm, by keeping them engaged, motivated and developing them to take over higher goals as planned for the business, has become one of the most critical aspects for determining the success of any organization.