Customers believe in companies not because of what they say, but because of what they make them experience. Acumen believes that if customers are not provided with a consistent experience at each touch point, your brand image and hence your sales takes a beating. Acumen’s Customer Experience Design is a tailor-made engagement which uses some of the most contemporary tools from across the globe and carried out by the best known experts in the field.
The Acumen Customer Experience Strategy views the Experience from a business stand-point and gets defined through a simple statement which encompasses the entire purpose of the Experience: we trust <the new experience> will solve <customer’s needs / issues> enabled by <complete solution> developing into <new attitude / behaviour / result>.
The Acumen Customer Experience Journey Map considers a mix of the following 3 factors depending on the readiness and ability of the organization